Story
Gabe Rudolph was born and raised in Los Angeles. A passionate cook from a young age, he used Jonathan Gold’s Counter Intelligence columns as a way to explore the city’s sprawl and taste food from around the world.
Unable to sit still in college, he decided to pursue cooking professionally — coming up at restaurants such as The Progress in San Francisco under Stuart Brioza and Nicole Krasinski, and Rustic Canyon in Los Angeles under Jeremy Fox and Andy Doubrava.
He then went on to pursue an education in architecture and design at SCI-Arc. There, the idea to merge his professional cooking experience with design thinking came to life.
He became increasingly aware of the lack of innovation in kitchen product design and began asking, what would kitchens look like if chefs designed tools for themselves? Gestura was born as an attempt to answer this question.
Gabe wanted Gestura to think deeply about tools and how cooks interact with them day to day. Industrial kitchen design needed an update and it felt right to begin with a spoon, an essential utensil and a shared obsession of many fellow cooks and chefs.
Beginning with the launch of the 01 Spoon collection, Gabe sought out multigenerational manufacturers in Japan to craft his designs at exacting standards. Today, he is on a mission to continue building unique and exciting cooking tools, and to provide thoughtful design for cooks and chefs — an often overlooked and underserved market. He hopes to continue looking at kitchens with a tilted head, and asking where things can be streamlined and improved.
Notes
Thank you to Tanita Klein, Ines Cox, and Scott Shephard.
A note on the typeface: The Gestura logo uses Pressura from Grilli Type foundry.
"GT Pressura is inspired by metal type printing history as well as engineered letters stamped onto shipping boxes."